THE PROBLEM WITH MOST OPTIONS

Why Gym Memberships and Group Classes Stop Working

The gym membership

A regular gym membership gives you access to equipment. It doesn't give you a plan, accountability, or the technical knowledge to use the equipment well. After the first six months of progress, most people stall.

Group fitness classes

Group fitness classes are entertaining and sociable. They're also generic. You can't get specific results from a programme designed for 30 people at once.

The standard personal trainer

A standard personal trainer is better, but most are rep-counters with a phone in one hand. The coaching is shallow, the programmes are templates, and progress is hoped for rather than tracked.

What busy professionals actually need

What busy professionals need is different. A personalised plan. Real coaching. Tracking. Adjustments. Accountability. That's what I offer, in two formats.

Client training at Lee Valley VeloPark sled track

SERVICE 01

1-on-1 Personal Training

In person at Lee Valley VeloPark or Copper Box Arena, both in Stratford.

This is the flagship service. You meet me at Lee Valley VeloPark, one of London's best-equipped gyms, for fully personalised coaching sessions. Each session is built around what your body needs that week, not a template I give every client.

Sessions run 60 minutes. Most clients train 2 or 3 times per week. The first session is free, with no obligation to continue. After that, sessions are £55 each, with reduced rates available for multi-session packages.

This is the right service for you if you live or work in or near East London, you want hands-on coaching, you value real-time form correction, and you want the structure of a scheduled commitment.

Initial consultation and goal-setting session
Fully personalised training programme built around your body and schedule
Form coaching every single session, every single rep
Progress tracking with benchmarks reviewed every 4 weeks
Direct WhatsApp support between sessions
Practical nutritional guidance and accountability
Programme adjustments every 4 to 6 weeks
Access to Lee Valley VeloPark Olympic-standard facilities

From £55 per session

Multi-session packages available at reduced rates

Free trial session for every new client, no obligation

Book Your Free Trial Session

Bozhidar Dimitrov with Bulgarian flag and BJJ medals

SERVICE 02

Online Coaching

Train anywhere. Fully supported.

Online coaching is for clients who travel, who don't live near Lee Valley, who train at a different gym, or who want the flexibility to train on their own schedule with full programme support.

You get a custom programme written specifically for you, weekly check-ins with me, video form reviews so technique stays sharp, and ongoing programme tweaks based on your progress. It's not a generic PDF you read once. It's ongoing coaching, delivered remotely.

This is the right service for you if you travel for work, you train at a gym other than Lee Valley, you live outside London, or you simply want flexibility over fixed session times.

Detailed onboarding questionnaire and 60-minute video consultation
Custom training programme written specifically for you
Weekly check-ins and progress reviews
Video form reviews and technique feedback
Programme adjustments every 4 weeks
Direct WhatsApp messaging support 6 days a week
Practical nutritional framework and habit coaching
Works with whatever equipment and gym access you have

How online personal training works, and how it compares to in-person

THE NEXT STEP

Book a free consultation call

Online coaching starts with a conversation, not a checkout. We'll talk through your goals, your training history, and what your week realistically looks like.

If it's the right fit, we'll get you set up on the call. If it isn't, I'll tell you that too. Pick a time below that suits you.

Open the booking calendar on Calendly to pick a time for your free consultation call.

COMPARE

Which Format Is Right For You?

	1-on-1 Personal Training	Online Coaching
Format	In-person	Remote coaching
Location	Lee Valley VeloPark, East Village	Anywhere in the world
Session frequency	2-3 times per week	3-5 sessions per week, your schedule
Best for	East London-based, want hands-on coaching	Travel often, train at a different gym, or live outside London
Investment	From £55 per session	Discussed on your free consultation call
Programme updates	Every 4-6 weeks	Every 4 weeks
Support cadence	Sessions plus WhatsApp	Weekly check-ins plus daily WhatsApp
Equipment required	All provided at Lee Valley	Programme built around what you have access to

Book Your Free Trial

Get in touch through the form below. We'll arrange a no-obligation trial session at Lee Valley VeloPark. We'll talk through your goals, your current fitness, your schedule, and any limitations.
Train With Me

Experience a real coaching session in the gym. You'll see exactly how I work, the standard of coaching, and whether the fit is right. No sales pitch, just a proper session.
Start Your Programme

If it's a fit, we build a personalised training plan around your schedule, your body, and your goals. In-person at Lee Valley, online, or both.

WHY ME

How I Compare to Other Options

When you're comparing options, the differences are easy to spot once you know what to look for.

Option	What you actually get
Gym membership only (£40-100/month)	Access to equipment. No plan. No accountability. Plateau within 6 months.
Group fitness classes (£10-25/class)	A fun workout designed for 30 people. Can't track individual progress.
Generic personal trainer (£35-55/session)	Better than nothing. Often template programmes, surface-level coaching, no support between sessions.
BD Elite Coaching (£55/session)	Fully personalised programme. Hands-on coaching every rep. WhatsApp support. 4-weekly programme updates. Tracked progress.
Premium PT brands (£120+/session)	Comparable coaching standard at 2-3x the cost. Often style over substance.

CLIENT RESULTS

What Clients Say About Working With Me

What's included in the £55 per session price?

The £55 per session covers a 60-minute personal training session at Lee Valley VeloPark, full programme design, ongoing programme adjustments, WhatsApp support between sessions, and progress tracking. You don't pay extra for the programme or the support, it's all in the session cost.

Can I buy a multi-session package for a discount?

Yes. Multi-session packages are available at reduced rates. The discount scales with the package size. Get in touch and we'll discuss the package that fits your training frequency and budget. Packages don't lock you into a long-term contract, they just reduce the per-session cost.

What's the cancellation policy?

24 hours notice for session cancellations, no charge. Less than 24 hours notice, the session is charged at full rate. For multi-session packages, unused sessions don't expire and can be used flexibly.

How long does the free trial session last?

60 minutes, same length as a regular session. The first 15 to 20 minutes is consultation: goals, current fitness, schedule, injuries. The remaining 40 minutes is a real coaching session in the gym. No sales pitch at the end. Just a discussion of next steps if there's a fit.

What happens if I need to travel during a programme?

I build programmes that flex around your life. If you travel for work, I can adjust your programme to work in a hotel gym or with bodyweight only. If you're a 1-on-1 client who suddenly travels often, you can switch to online coaching mid-programme.

Is nutrition coaching included or separate?

A practical nutritional framework is included in both 1-on-1 and online coaching. This isn't macro-counting or meal plans. It's clear principles, habit-building, and accountability that fits a busy schedule. If you want deep, prescriptive nutrition coaching, that can be added as a separate service.

Can I switch between 1-on-1 and online coaching?

Yes. Many clients start with 1-on-1 to build technique and confidence, then transition to online once they're training independently. Some clients alternate based on their work schedule. The programme and coaching standard stays consistent across both formats.

How does online coaching actually work week to week?

It starts with a detailed onboarding questionnaire and a 60-minute video consultation, so I understand your training history, your schedule, and your goals before writing anything. From there you get a programme built specifically for you, a check-in and progress review every week, and adjustments to the programme every 4 weeks. Between sessions you have direct WhatsApp access to me 6 days a week. It's ongoing coaching, not a PDF you read once.

What if I don't have access to a full gym?

The programme is built around whatever equipment and gym access you actually have, not around an ideal setup. If you train in a hotel gym, a home garage, or a budget gym with limited kit, the programme is written for that. Tell me what you have during the consultation call and the plan is designed around it.

How do you check my technique if you're not in the room?

You send video of your lifts and I review them and give specific technique feedback. Form coaching is the part most online programmes skip entirely, which is why progress stalls and injuries appear. Video reviews are included as standard, not an optional extra.

How much does online coaching cost?

Pricing is discussed on your free consultation call. Online coaching is built around your schedule, your equipment, and how much support you need, so the right package depends on the conversation. The call is free and there's no obligation. If it isn't the right fit, I'll tell you.

Two Ways To Train. One Standard.